Every Hero Sweats, But They Still Need To Bend The Knee.

Sweet little “short film.” The music is almost enough to bring a tear to your eye. Almost.

Normally white males are shown as either buffoons or thugs, but not in this one. Hell, the guy is buff, a family man, maybe even the visual representation of “Alpha.”

There’s some great elements here. He’s picking up heavy shit and putting it down. He’s got the two kids that he loves dearly, you know this by his looking at the photos of them. He’s even got the token hot wife. He’s got his job in the military. Talk about cliche.

There is a problem in all of this though. Gillette is still pandering to the women. The music is estrogenic to say the least. You want to cater to masculinity? Put on something from Slayer and show the guy mowing down a bunch of bad guys. Show him whacking some asshole that is breaking into his home, his castle.

But no. We get “Don’t Worry ‘Bout A Thing, Cos Every Little Thing Is Gonna Be Alright” melancholic music and a clear message. Every Hero Sweats. But they still need to bend the knee. Anyone notice that his potential employer is a black woman? Nice way to still pander to your real audience Gillette. I’m still not buying your products.

Copied straight from the “short film” itself:

Every Hero Sweats. Some Never Show It. In Gillette Deodorant’s new short film “Every Hero Sweats, Some Never Show It,” Gillette wishes to showcase the lesser known challenges that service members face when retiring or separating from the military, re-entering civilian life, and finding a job. Gillette wants to celebrate the everyday heroes who persevere through that transition, all while balancing the everyday demands of their job, family life, and any number of additional challenges they face.

Gillette Deodorant is partnering with the nonprofit organization Operation Homefront, whose mission is to help build strong, stable, and secure military families so they can thrive in the communities they have worked so hard to protect. As part of its partnership, Gillette will be making a donation to military families in need.

Gillette, and its parent company, P&G, is committed to hiring veterans. If you are a veteran and are looking for a job, we encourage you to visit our careers website.

“All while balancing the everyday demands of their job, family life, and any number of additional challenges they face.” All while bending the knee.

“Comments are disabled for this video.”

Nice virtue signalling there, Gillette and Proctor and Gamble, Go Fuck Yourselves.

 

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What Is The Blue Pill?

Macro Image of Two Blue Capsules

There is a lot of talk in the ‘Sphere of what is “Blue Pill,” “Red Pill,” and even “Purple Pill.” Realize that these ideas are simply “place holders,” if you will. They are ways to give a sort of description for a more complex idea or even a thought process.

That being said, “Blue Pill” from what I’ve come to understand it, is the “Disney fairy tale story.” If you just be yourself, the right woman (or Man) will come along. If you just do _____, you’ll meet your soul mate. If you ______, will live happily ever after.

It’s a way to sell pipe dreams and bliss. It is a lie and a narcotic as well.

It’s also something else:

It is Slavery.

Blue Pill ideals and beliefs are slavery. For Men.

It starts at home when a young boy is born and is first given his indoctrination by his mother. She teaches him how to be an “upstanding member of society.” She teaches him to value women and to put women’s needs first. Sometimes the boy’s father will do the same thing. Why not? He was raised this way too.

If the boy is a typical boy, he goes on to public school and gets further indoctrinated. He’s taught that somehow he is less than his female peers. He’s broken. He’s a defective girl. He’s taught that his masculine traits and his masculine energy is “toxic” and bad. In many cases, he gets medicated.

If our young man is a typical young man, he goes on to college where his indoctrination is furthered. He’s taught that gender is a social construct and he’s further taught to “express his feelings” and “get in touch with his feminine side.”

Then he goes out into the world to look for work.

Why? Because by our societies definition, that’s what a Man does. He works. He provides. He is a Provider. His ability to work and obtain a paycheck is a huge part of his worth to women and to society as a whole.

A Man that doesn’t work, or in many cases, only works to provide for himself, isn’t shit. He’s not shit to women, and he’s not shit to other Men.

A woman doesn’t necessarily need to work in many cases. Why not? Because she has a Man, whether a boyfriend, fiance, husband, or father to provide for her.

Women are not conscripted into the military. Women don’t have to sign up for that duty. It’s voluntary for them. It’s a choice. In the U.S., selective service isn’t an option for a young man. He has to sign up.

Donovan Sharpe said it best, “Women are born and Men are Made.” All a woman has to do is have a pleasant demeanor and stay in somewhat reasonable shape, and she will be one of the most desirable women out there. Not so with a Man. He has to prove himself. He has to earn it. It is his burden of performance.

Women are. Men do.

We as Men have been conditioned to bite the bit. We are the mules and pack horses for women. And we do it willingly. Gladly even. For most of us, it’s a fact of life. It is what it is. The best part is that women don’t know how to show gratitude for it. Not the way we as Men would like to see it. It’s not possible. It’s not possible because it’s expected.

Women typically don’t know how to fix a car. That’s what Men are for.

Women typically don’t know how to deal with a power issue in the home. All they know is that the power isn’t working. That’s what a Man is for.

Most women don’t know how to physically defend themselves. Why should they? That’s what Men are for.

Men die earlier than women. Men commit suicide more frequently than women. Men die on the job way more often than women. It’s what we do. It’s expected.

A Man loses his job or he is laid off. A woman may support him. For a short time. In the long run though, it’s not very likely that will stay the case. The end to his relationship with her will have begun. The clock will be ticking.

Not so for a woman.

A Man’s sole purpose in a Blue Pill world is to provide. To be of service. If he doesn’t do this, he is anathema. He is outcast. He is invisible. He is worthless. And he is replaceable.

A woman will go out and find another one who is all too eager to put himself in the harness and go to work and provide for her. He’ll even provide for her offspring that isn’t his. And he’ll be patted on the head and called “A Good Man.” A “Real Man.” She might even fuck him once in awhile. And he’ll be glad to do it. Happy even.

There is happiness in slavery.

Blue Pill ideologies and beliefs aren’t just Disney fantasies and fairy tales. It’s slavery.

While I don’t necessarily agree with it, I can see how and why the MGTOW movement came to be.

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