Knights and Dragons Part Three

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Part 1 can be found here. Part 2 can be found here.

The sounds of shrieks and pain and anger filled the air. The battle had indeed come, and by the sound of it, it was ferocious.

The woman looked worriedly at the Wizard. He pointed to a stone staircase, gesturing for her to climb. They climbed the stairs and went through a thick wooden door into a parapet. The Wizard indicated that they were going to climb the spiral staircase, going up, ever up, until they reached the room that opened up onto the ramparts.

The woman would glance through the occasional window to the battle below. All she could see was men fighting men, horses galloping around and rearing up, and all she could hear were the cries of men and sounds of steel upon steel.

After a time, they reached a door that lead to the ramparts. The woman and the Wizard stopped to look out an accompanying window to look upon the carnage below. Down below and outside of the castle walls, the battle was coming to a peak. Men fighting men. Men screaming. Men burning. Men crawling away. Men dying.

“What is this?!” She exclaimed. “I see the knights below fighting, and yet I see not the Black Knight or any of his men?!”

“That is because there is no Black Knight, nor any men that are his. Those men did not come here for the Black Knight. They came here for the Dragon. Those men are fighting each other and fighting with themselves,” said the Wizard.

“The Dragon?! They came here for the Dragon?” She said.

“Of course they did my love, that is what is different this time. In the past, they came for the Black Knight, but today, today they come for the Dragon. I figured that out when I saw the flames and the bodies.”

“But is the Dragon here?” She queried, looking around through the window up at the sky and gazing out at the horizon.

“Of course not. Not yet anyways. But you know that.” The Wizard said as he gently poked her in the ribs.

“Stop it!” She giggled. “How is it that some of them are burning then?”

“They are setting themselves on fire. Watch and see.” The Wizard pointed to a couple of knights who were applying pitch to themselves. A moment later, another knight appeared with a burning torch, to which he touched it to an extended arm. The knight went up in flames almost immediately. The knight then ran about wildly, screaming and flayling his arms about him. His entire body engulfed in flames.

“The Dragon! The Dragon got me!” He shrieked. “You men must avenge me and slay that Dragon for he has smote me with his terrible fire!” And with that, the knight collapsed onto the battlefield and began rolling around. Other knights ran to his aide, with blankets in hand, throwing them on top of the burning knight, hoping to smother the flames.

Another knight was on his knees, screaming at the top of his lungs, “My Lady! I have been slain for you! And I gladly die for you! If only I had more lives to give, I would gladly give them!” And with that, the knight put the hilt of his sword into the ground, placed the tip onto his chest, and impaled himself upon it.

This scene played itself out over many times as the Wizard and the woman watched from above. Men setting themselves on fire, some having the flames extinguished before they met their fate, others not so fortunate. Men put their sword hilts into the ground and drove themselves down on top of them, committing suicide with the words, “M’Lady!” upon their dying lips. Men fighting each other, saying to one another, “Dragon! You have arrived! I will slay thee!” while clashing their swords against one another. Men being thrown from their frightened and rearing horses, some to be so unfortunate as to be trampled underfoot by their own steeds.

The Wizard and the woman watched as the battle raged on, but the Wizard grew tired. “It’s time, my dear. I’ll signal for you when it’s time for you to come. Until then, wait here.”

The Wizard then strode out onto the ramparts, listening to the fighting below. “This is where it always gets interesting,” he thought. “It doesn’t hurt, exactly, it just feels a little strange. And you would think that I would have gotten used to it after all of these years.”

The transformation began as he was thinking to himself. His feet and arms grew heavy. His face began to stretch and morph. He looked down at his arms and saw the scales pushing through his skin, the dark green almost black color, coming out. He pulled his cloak off of himself absently, tossing it away. “I won’t be needing that for awhile,” he thought. His weight began to increase as he began to elongate, his body getting heavy. After a moment, he could no longer walk on two legs and so he leaned forward and continued on all fours, his powerful, scaly forearms rippling with muscle.

Talons shot out from where his fingers had once been. Only a small amount of blood had been lost this time. The part that felt the most strange though, the part that he still hadn’t gotten used to, was the leathery wings that sprouted up out of his back. He glanced momentarily at them as he extended them to their full width and shook them, beating the air.

The Wizard who was now the Dragon, put his front legs, what had been his forearms onto the rampart and gazed out over the battlefield. None of the knights had seen his transformation, and none of them had seen him yet. None had even bothered to look up.

“Excuse me!” He coughed. His voice was a deep, low, rumbling bass.

The fighting, burning, and dying continued as before.

“I said, excuse me!” He said even louder, his voice shaking the walls, and still nothing from the battlefield below.

“Oh for fuck’s sake!” He roared as he lifted his massive head to the sky and shot out a huge arcing stream of fire. It was red and orange with flecks of green. It was huge, it was brilliant, and it was deadly. The fires from the pitch below paled in comparison.

The fighting and shrieking below stopped at once, as if someone had turned off the volume. All heads turned towards the castle ramparts. A hush descended upon the knights. As a collective everyone had inhaled and were now waiting to release their breath.

“Look upon me you White Knights!” The Dragon roared. “And know this! I walk amongst you. I live amongst you. I know your tales, I’ve heard your secrets, and I know that you know not what you do! You men down there, claiming to fight me, you know nothing. None of you has ever seen a Dragon until this day, and none of you have ever fought one. I would know because the last time Man and Dragon actually fought was over four hundred years ago, and I was the one who fought a Man.”

“He was more of a Knight than any of you will ever be. He actually faced his fears and took me head on. If only you cowards below would dare to do the same. But no, you would rather die on your own swords then face true adversity. You would rather set yourselves and each other on fire and claim a fake victory to one another to bolster your own egos instead of actually facing me. You claim you came here to fight me for your Lady’s Honor. So here I am! Come and fight me! Take me on if you dare!”

Shrieks of horror and pure terror filled the battlefield below. Men grabbed up the reins of terrified mounts and beat a hasty retreat. Men dropped their swords and shields where they stood and began to run.

“Before you go, know this!” The Dragon called after them. He turned his head towards the parpet, and with a taloned claw, beckoned the woman to come to him. As she approached, he turned and faced his fleeing adversaries.

“All women yearn for and understand a Dragon!” He called out. “I do not take them against their wills, for they come to me willingly. You with your codes and your ideals, your women care nothing for these things. They want adventure, they want to feel, and they want to live! I see them for who and what they are, and they know me for what I am. They come to me willingly, gratefully.”

The woman placed her arms around the Dragon’s neck as he finished, “Look upon me you White Knights, look upon me and despair!” The Dragon then shot a jet of liquid fire at the retreating knights’ feet, further speeding up their retreat.

As the sound of the shrieks and cries of terror diminished and the smoke from the fire began to clear, one lone Knight stepped forward.

The Dragon and the woman looked down upon him with interest.

The Knight pulled his sword from his scabbard and then threw the blade onto the ground.

“What is this?” The Dragon grumbled aloud to himself.

The Knight then removed his helmet, looked at it for a moment, and then threw it aside.

“Will you teach me? Dragon? Will you teach me your ways and how to be like you? Will you make me into a Dragon like you were once made yourself?” The Knight asked.

“Oh, this is going to be interesting.” Chuckled the Dragon as he turned and looked down at his smiling woman.

The End

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Knights And Dragons Part Two

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Part 1 can be found here.

Dragons are real and they walk amongst us. Men think that they are either a figment of imagination, a fiction, or that they did actually exist at one point in history, but are now extinct. But they are neither. They do exist, and they do walk among us. – The Wizard.

“How do I know they are real? Because I have seen them. I’ve seen them walking among men. I’ve seen them in the shops and the bizarres. I’ve seen them serving wine to barons and kings and warlords. I even knew one that was a king of a kingdom, but that was a long time ago. I’ve seen them interacting with the children of the kingdom and I’ve seen one of them playing a lyre.”

“I’ve heard the knights telling their stories about how they have seen a dragon. I’ve heard them talk about riding deep into the woods or into some foreign countryside, and finding a dragon in his den, his lair. I’ve heard them regale each other with tales of battle with these dragons, and of course, the knight would always win. How else could he be telling his tale? Of course, it’s all a lie. There hasn’t been a genuine sighting of a dragon in over one hundred years. And the last time that man and dragon faced each other down in genuine combat has been over four hundred years ago. I know, because I witnessed it. I was there.”

“The truth is, these men, these knights, wouldn’t know what to do with a dragon if they knew that they had actually encountered one. They definitely wouldn’t know how to fight one. But who am I to argue with them? They wouldn’t listen to me if I told them, and they wouldn’t believe me if they did deign to listen. And that’s okay, their stories are amusing to me, and besides a beautiful woman, there is nothing more that I like to do than have a good tale and a good laugh. I live for a good story, a good tale, and I love to laugh.”

“When did dragons come about? That I don’t know. Perhaps they have been around since the beginning. They’ve been around longer than I have, and I have been around for a very long time. I do know that some dragons are born, but they are extremely rare. Most are created. Neither is better or necessarily stronger or more powerful than the other.”

“What’s that? Why yes, most dragons are actually created. You didn’t know that did you? Of course you didn’t, but that’s because you are not a dragon, and until very recently, at least to your knowledge, you had never seen or met a dragon. I promise you, you have. You just didn’t know it at the time.”

“How are dragons created? That’s a good question, and I’m glad you asked. First, you have to have met a dragon, and know that they are a dragon. Dragons haven’t gone around flaunting their ‘dragon status’ as it were, in a very long time. Then you would have to ask the dragon if they would be willing to ‘re-create’ you in their image. Some might be flattered and honored at your request, and they might grant it. Most of the time though, they would likely refuse you. Don’t get me wrong, it’s not because being a dragon is a ‘curse,’ but more like most people couldn’t actually handle being a dragon. You definitely become an outsider to your community if you do, and if the knights knew that you existed and you were around, they would most likely come after you. That can be a huge headache.”

“But let’s say that you met a dragon, and you knew it was a dragon, and you asked to become a dragon, like him, and he accepted your request? He would transfer some of his ‘essence’ to you. It could be some of his blood, it could be a bite or a scratch. It could come from his saliva. Every dragon has a different way of transferring his ‘essence’ to you. No two dragons are really the same when it comes to that. After the transference is done, the dragon would take you under his wing, both metaphorically and literally and teach you what you need to know now that you are a dragon. He would tutor you in the ways of transformation, of flight, and of course, of fire. That tutoring could go on for years and years, or it could only take a few months to a year. That all depends on you, the new dragon, and your willingness to learn, and what experiences you have already brought to your transformation.”

“After that, you are free to do as you choose. You get to go on and live your life. You get to do what you want to do and have your adventures. You would most likely see and meet other dragons, because after all, like knows like. You would see them wherever they are and you would both smile and nod at each other, giving each other a wink. You might even make friends with some of the other dragons that are out there, and you would probably do things with them. There’s nothing more magnificent than watching a couple or a group of dragons doing things in tandem. It is truly a sight to behold.”

“There is more that I could tell you, but time is running short and I want to go. It’s time we get down to the castle and see what is afoot. Are you ready?”

“I’m ready,” she beamed. She was stunning. All dressed and ready to go, her radiant hair down over her shoulders, touching the swell of her breasts. Her clothing back on, she was truly beautiful.

“You look amazing my dear, but then again, you look better naked in my bed,” said the Wizard.

“You stop!” She blushed and punched him lightly on the shoulder as he put an arm around her waist and tickled the small of her back.

“Maybe we should stay here yet a little while longer,” he teased. “The knights aren’t going anywhere anytime soon, and my appetite is back.”

“You’re incorrigible!” She said with false indignation, giggling and playfully slapping at the Wizard.

“Yes I am. And that is what you love about me.” He said as he lightly bit her ear. “But we’ve fooled around long enough, it’s time to go and see what there is to be seen.”

The Wizard pulled the woman close to him and uttered an incantation, just barely under his breath.

Moments later, they were standing in the courtyard of the castle that was in the valley below. The screams of combat could be heard from over the castle walls, the sounds of swords on shields and armor pierced the air; the din and cacophony was enormous. The battle had been joined.

To be continued…

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I’ve been fascinated with persuasion, influence, coercion, hypnosis, and psychology most of my adult life. Lately I’ve been turned on to advertising and copywriting.

I’ve always wanted to know and really understand what makes people do what they do. What makes them tick.

Over the years, I’ve read books on these subjects. From Robert Greene’s 48 Laws of Power, to Robert Cialdini’s Influence. Stanley Milgram’s Obedience to Authority is an eye opening read. I’ve even read some harder (at least as far as I could find it) to find material from Blair Warren who wrote The One Sentence Persuasion Course. (I’m not talking about this particular material, as you can see, this one is readily available.) Mr. Warren did some material before this particular book entitled, Forbidden Keys to Persuasion E-Class.

I’ve always been looking for persuasion, influence, etc. to either be “chunked up” to one or two big things, or more in my case, to be distilled down into one or two things. Ideally I was and have been looking for the one or two things that are “universal.” Universal as in meaning that they apply to most or all people, most or all of the time.

As I’m sure you readers will know, there is no “magic pill,” “magic book,” or “secret phrase” that will persuade anyone and everyone to do your bidding, whether it’s to buy your product or service, hop into bed with you, or whatever else it is that your heart desires.

Similar to Rollo Tomassi of The Rational Male, who is “connecting the dots” of inter-gender dynamics, I too have been trying all of these years to “connect the dots.” But more on a larger scale. What gets anyone, man or woman, to do the things they do? How do cults form? How do politicians persuade? Why do we buy this particular item over another?

With each book I read, I feel like I get just a little bit closer to that distillation that I’ve mentioned.

Ca$hvertising starts off by suggesting that fear is a useful tool to be used to persuade people to buy things, to get them to do things. But use too much fear, and people will be paralyzed instead of motivated to do something.

I’ve been following a lot of great guys on Twitter. Some of these guys are killing it when it comes to dropshipping and sales of electronic merchandise (i.e. information courses) as well as more “traditional” merchandise that may or may not be dropshipped.

Some of what these guys have been saying has even gotten me excited to buy their course or their product. In some cases I have. So far the material sold has been worthwhile on the subject that they are claiming their expertise on. I’ve had no disappointments or regrets.

Honestly though, what I’m finding more fascinating than learning about dropshipping, gaining followers on Twitter, doing business on Pinterest, getting laid, starting an online business, etc, is the selling of selling. How are these guys doing it? I’ve become far more interested in how they sell versus what they are selling.

Whether these guys actually know it or not, they are master sellers/persuaders.

One guy laid out the “rules for selling” pretty simply:

  1. Find a market that has a problem.
  2. Find or create a product or service that solves that problem.
  3. Get the two together.
  4. Profit.

Many who want to get into sales and marketing, and I’m no expert, but one of the big mistakes that they commit is that they create or find some product or service, fall in love with it, and then try to find a market to fit it into. From what I know and what I’ve seen, this usually doesn’t end well for the guy trying to sell the product or service. I’m sure that there are exceptions, someone, somewhere got “lucky” and happened to have a product first and found a market to market it to, and ended up making big money. I imagine it is, like I said, the exception, not the rule.

I’m getting off track.

I’ve wondered about the idea of, can you create a problem, where no problem existed before, and then either find or create a product or service to solve it?

Of course you can. Fear will do it. Politicians do it all the time. They create problems where none existed and then offer up themselves or their plan to solve it. It’s how they win votes.

Back to distillation….

If fear is one of those supposed “universals,” what else is there?


I’m not going to claim that I’ve hit the “motherlode” here, but maybe in many ways, it is.

We all envy others on one level or another.

We envy the playboy who “swoops beaut girls.”

We envy the guy who is “not tied to a desk.”

We envy the “traveler.” The “nomadic hustler.”

We envy the young guy with the swole arms, big back, and the tank of a chest.

We envy the woman with the hourglass figure and the perky tits and ass you could bounce a quarter off of. We envy her youth, beauty, health, and long hair.

We envy the people who have wealth. In some cases (socialists) we envy them enough that we want to “redistribute” their wealth (i.e. rob them at legal gunpoint) and give it to those “less fortunate.”

We envy the people who have nicer things than we do. We envy their cars, their houses, their vacations, their lifestyles.

Envy works from a “bottom up” approach. Poor people don’t envy people poorer than them. They envy people above them. Wealthy people don’t envy poor people, they envy people more wealthy than they are. A billionaire doesn’t envy a millionaire.

So what am I rambling on about?

We may not fear the same things. Even if we do, we will react differently to fear. Envy is something we are all susceptible to. It’s hardwired into us as far as I can see.

The guys on Twitter making a killing selling their courses and what not, I don’t think what they are saying is necessarily conscious for the most part, but the element of their sales pitch, at least that I can find so far, is envy.

I envy their money. They have more than me.

I envy their travels and journey’s.

I envy their “freedom” to do whatever they want.

Mind you, I envy them. I don’t hate them, and I don’t wish ill will upon them. As far as I’m concerned, more power to them. I hope they make a killing in their businesses or keep killing it.

I’ve been reading a book recently called Media Hypnosis in Advertising and Politics. The authors have been hammering away at envy.

They talk about mass media and suggestion and give some historical examples such as Germany and Hitler in World War II. Edward Bernays and his “Torches of Freedom,” where he was able to get women to not only smoke, but to smoke in public.

Bernays wrote a couple of books, by the way, they are dated to a degree, but they are potent. Much of main stream media and advertising use his principles and ideas to this very day.

We’ve all be programmed to one degree or another, you can probably thank Bernays for it. Check out Propaganda and Crystallizing Public Opinion.

Anyways, getting back to Media Hypnosis in Advertising and Politics, envy is one if not the key point that the authors stress.

You want to get somebody to do or buy something from you? First you need to make them aware that they have a problem. Then tell them that you have the solution. Say or do this message over and over, day after day.

Here’s a few quotes from this book:

The public relations industry is largely devoted to convincing ordinary people that the fulfillment of the American Dream is found in such things as automobiles, cigarettes, and other consumer goods.

It is an industry built on two solid psychological principles. One is envy, that is, that human beings imitate the actions and desires of those whom they look up to or, those who has prestige.

Advertising is not generally based on the inherent qualities of a product, such as its speed or durability, but on the prestige of owning it.

The second principle upon which the public relations industry is built is suggestibility. Humans have a natural tendency to comply with suggestions, such as “you should try this product,” especially when the suggestions are given, again, by someone to whom they look up.

Our society not only encourages envy, it actually requires envy to maintain itself.

Our envy-driven consumer economy is unstable, unsustainable, and potentially harmful.

That’s because desire is spawned by envy, frustration comes from not being able to satisfy that desire (envy) and frustration ensues. Frustration then begets aggression.

If envy is endemic in human nature, that is, we all experience it, we are all susceptible to it, and if we can’t satisfy that envy because it is insatiable, frustration ensues, and aggression can be the result. That aggression can lead to apocalyptic violence.

Look around you…

We live in a time where there is more abundance than ever. More food, more opportunity, more wealth, etc, and yet people are more unhappy now than in the past. More medications are being dispensed to alleviate depression and anxiety. More psychologists and psychiatrists are practicing now than ever before. More wars are being fought and those wars are becoming deadlier.

All because of envy. Insatiable envy.

When does it end? When is “it,” whatever “it” is, enough?

Truth? It doesn’t end. It’s never enough. Ever. You can’t fill that hole that envy creates. No amount of goods and services in the world will be enough. No number of courses, books, videos, money, watches, cars, pussy, you name it, will ever be enough.

So what do we do?

I can’t answer for you. I imagine each person is going to be different on some level as to what may work for them or not.

However, I do think being aware that you are susceptible to envy, and that envy is in play, will help.

Do you want or need that course? Why?

Why do you want or need that car?

Why do you need that pussy?

Why do you want the amount of money you do?

What got you to wanting or needing that amount of money in the first place?

Why do you want to travel?

Why do you want to have the experiences you claim you want to have? Are wanting to those experiences because you genuinely want them? Or is it because someone else has it or had it?

Are you trying to “keep up with the Jones’s?”

Better yet, are you trying to be better than the Jones’s? Why?

Before the Industrial Revolution, most people in America were farmers. They lived off their own land, made their own food and clothes, and were generally self-sufficient. I’m not saying their lives were idyllic or perfect, I’m not preaching utopia here. But in most ways, they wanted for nothing.

As the Industrial Revolution came along, industries created goods way faster and cheaper than the average farmer could. There was a ton of commodities out there. Problem was, nobody needed it or wanted to buy it.

Welcome to advertising. Problems were created that didn’t exist before. (Think Listerine and bad breath, look it up). Think about engagement rings. In older times, when people got married, there was seldom if ever a ring involved. The De Beers Company changed all of that:

Prior to the 20th century, engagement rings were strictly luxury items, and they rarely contained diamonds. But in 1939, the De Beers diamond company changed all of that when it hired ad agency N.W. Ayer & Son. The industry had taken a nosedive in the 1870s, after massive diamond deposits were discovered in South Africa. But the ad agency came to the rescue by introducing the diamond engagement ring and quietly spreading the trend through fashion magazines. The rings didn’t become de rigueur for marriage proposals until 1948, when the company launched the crafty “A Diamond is Forever” campaign. By sentimentalizing the gems, De Beers ensured that people wouldn’t resell them, allowing the company to retain control of the market. In 1999, De Beers chairman Nicky Oppenheimer confessed, “Diamonds are intrinsically worthless, except for the deep psychological need they fill.”

In addition to diamond engagement rings, De Beers also promoted surprise proposals. The company learned that when women were involved in the selection process, they picked cheaper rings. By encouraging surprise proposals, De Beers shifted the purchasing power to men, the less-cautious spenders.

See 5 Beloved Traditions Invented To Make You Buy Stuff for more.

So here’s the takeaway from all of this:

  1. Envy is a thing, it’s real. (Duh)
  2. We are all susceptible to it
  3. Want to sell something to someone? Spark their envy.
  4. Put your product, your good, your service, yourself as the answer to their envy.
  5. Make money

Since I’m not an “expert” in advertising, marketing, or sales, maybe I’m talking out of my ass. I don’t think so though.

How do we counter this? What might the antidote be?

  1. Realize that you, yes you, are susceptible to envy.
  2. Realize that to one degree or another, you are also susceptible to suggestion. We all are.
  3. When the desire for whatever it is that’s being offered shows up, stop for a minute and ask yourself why you are desiring whatever it is. Is it because you truly need it? If you don’t have it, you will actually die, become broke, destitute, etc.?
  4. Make your choice. Buy it or not. It’s up to you. I’m not here to advocate that you buy or not buy anything.

Just become more aware of what is going on around you and what is happening to you.


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