The Numbers Were Down

white graphing paper

Dwayne sat hunched over his computer monitor, looking at the screen. He had been sitting and staring at it for more than ten minutes. In that time, and no matter how hard he wanted it to be different, the numbers hadn’t changed.

They were down.

His course sales had fallen off dramatically. His online accountability club was losing memberships faster than he could gain them. Even his old friend, Tennessee said that things were looking grim. “It’s been a tough year Pard.”

“It sure has, Tennessee. What do you think can be done about it?”

“I don’t know for sure Pard, but maybe we ought to come clean and own our shit and admit we fucked up. Maybe we backed the wrong guys.”

Dwayne sat and thought about it long and hard.

“No Tennessee, I don’t think that’s the answer. I can’t do that. I’m just going to keep looking the other way and pretend that what happened didn’t happen.”

“I get it Pard, it’s hard to eat shit and then some. So what do we do?”

Dwayne felt an icy chill run down his back, he was thinking about how he had quit his job to focus on his online club and to making courses. His wife couldn’t work at the moment, she was in the final trimester of her pregnancy. She was eight months along and could go into labor at any moment. She had complications during the last pregnancy and their son had been born a month premature.

Dwayne pulled up a spreadsheet. It showed the amount of money they had in the bank versus the amount of money that they owed. The amount owed was much higher than what they had available.

Tennessee was staring at Dwayne intently, watching his every move. Normally the older man was a rock, steadfast. The lines of worry that crossed his face unsettled Dwayne, he was used to the older man being an anchor. It was scary seeing the older man in the shape he was; like a trapped animal.

“I don’t know just yet Tennessee, but I’ve got to figure something out, the mortgage is coming up, the truck payment is overdue, and then there’s Maggie…” He trailed off.

Tennessee nodded his head, sat back and sighed. Then he snapped his fingers and said, “I’ve got it!”

Dwayne looked at the older man eagerly.

“Hand me your laptop there Pard.”

Dwayne handed the laptop over to Tennessee. Tennessee then logged onto his social media account and typed, “All the guys who have met me and have talked to me have gotten their bang for their buck. Pure value, hands down.” Then he hit send.

Tennessee handed back the laptop to Dwayne with a smile. “There we go Pard, I think we’ll weather this storm.”

Dwayne put the laptop back on the kitchen table, and opened up his own social media account. “I hope you’re right Tennessee. I don’t know what I’m going to do if the course sales and the accountablity club keep dropping off. I would hate to have to go and ask for my job back.”

“I hear ya Pard.” Tennesse told Dwayne, patting him on the back.

Dwayne looked at his social media account. “Goddammit, why can’t these guys just fucking forget about the shit that happened before? Why can’t they just let it go?”

Already there were what seemed like thousands of mentions of Dwayne’s name and guys asking him why he was turning a blind eye to the antics of his online friends.

Tennesee looked and winced. “It’s getting pretty bad Pard, what are you going to say or do?”

Dwayne rubbed his hand across his face, feeling the stubble rasp under his palm.

“I know what to say,” he said. Then he began to type.

“Fatherhood is about taking care of business and handling your shit,” The keys on the keyboard clicked. “Here’s my son crushing it at the hockey game on Saturday.” Dwayne uploaded a photo of his oldest son in his jersey, with a hockey stick in hand. “I couldn’t be more proud of him.” Dwayne pressed send.

“We just keep ignoring it, Tennesse. We have to.” Dwayne said as he looked at his friend.

An alert on the computer grabbed Dwayne’s attention. He clicked over to his online club account to see what the notification was.

Another two members had unsubscribed.

Both wanted refunds.

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Integrity and Association

person shaking hands

I went over to my Father’s house the other day, it was and still is, a part of my ritual with him. I go over to check on him, see how he’s been doing, make sure he’s okay, and do some catching up. It’s good for the both of us really.

My Dad mentioned “Andy” to me. He’s the guy that got both barrels from my Dad after my Mom’s funeral. Apparently, “Andy’s” ex-wife “Bobbie-Jo,” committed suicide a little while back. Their sixteen year old daughter found her mom hanging from a noose in the coat closet. I remember “Bobbie-Jo,” she’s around my age now, and she was a really good looking woman when I last saw her years ago. Tragic and sad. Tragic and really sad that it was her daughter that found her the way she found her.

“Andy” is in the upholstery business. One of the best upholsterer’s in this area. I know because I’ve seen his work first hand. Some of this work happens to be some of the seats in some of my Dad’s cars. His work is topnotch.

I’ve got to back up just a little bit. My Dad has been a car restoring aficionado for almost all of his life. Definitely all of my life. Some of my earliest memories of my Dad is him tinkering and restoring cars and trucks. I also remember him creating all sorts of new and creative swear words when something didn’t go as planned or was more difficult than expected. I also remember seeing the occasional tool getting thrown across the garage from time to time.

So my Dad has been doing the car restoration thing for at least fifty years. Maybe longer. My Dad knows his stuff and is very knowledgable about it. Car aficionado’s from all over the state know my Dad. They drop by to ask his advice about particular problems and ways to solve them. My Dad has also helped a lot of these guys restore their cars, or he has done it by himself for them. He’s always been forthright and honest in his dealings with this community of men. That’s one of the reason’s that they come to him, in some cases look up to him, and respect him. Not to toot my Dad’s horn, but when he’s got something to say about car restoration, these guys shut up and listen.

Now back to “Andy…..”

Like I said earlier, “Andy” is a class A upholsterer. His work is some of the finest I’ve ever seen. He uses quality materials and takes great care in his work. He doesn’t come cheap, and his work shows it.

No one questions the quality of “Andy’s” work.

But “Andy” does have a problem. He quotes a price for doing a job, and when it comes time to to pay up, the price has changed from his original quote. Significantly. I’m not talking about an extra fifty or even an extra hundred dollars. I’m talking about a price quote of $800.00 that ends up at $3,400.00 by the time all is said and done. How do I know about this quote and the end price? That’s what he charged my Dad the last time he did work for my Dad. Also “Andy” is horrible about meeting deadlines. What starts off as “a month or so” turns into almost a year.

My Dad isn’t the only person “Andy” has done this to. My Dad started naming a few other men that I happen to know that “Andy” charged way more than originally quoted. As far as my Dad is concerned, “Andy” is ripping people off. So he won’t use “Andy” anymore to do any of his upholstery needs. My Dad also stopped referring people to “Andy” as well. He doesn’t want to see other guys get ripped off, and he doesn’t want his name and reputation tarnished by what “Andy” is doing. He doesn’t want to been seen as endorsing “Andy’s” behavior.

“Andy” used to run his own upholstery business full time. Used to. Now days, he’s working for another business and moonlighting on weekends and evening’s doing upholstery. Why not full time? Because of his reputation.

As a Man, and this applies if you are going to go into business, your most important asset is your reputation. Your word is your bond. If you say you are going to do something, you do it. If you screw up, and we all do, you do what you can to make amends and make things right. “Andy” didn’t learn this lesson, which is why he has no repeat business.

You do something right, and the person you did right by will tell 10 people. You do wrong by somebody, they will go out and tell a thousand.

Perception is reality. How you are perceived is what is real to another person. Who you associate with reflects back on you.

Here’s another story about perception and association…

I grew up with a guy who had friends that were in a gang. Now this guy wasn’t in the gang himself, but he hung out with gangsters. One day, he was shot in the back by a guy wielding a twelve gauge shotgun in a drive by. The gangbanger’s didn’t care that he wasn’t actually in the gang, it was guilt by association. The guy recovered, but didn’t end his association with his gang friends.

Several years later, another incident happened. This time, the guy’s girlfriend ended up as a casualty. Unfortunately for her, she died. Apparently some rival gang members tried and botched a hit on the guy that I knew and she ended up caught in the crossfire. All because of who he associated with.

As a Man, be careful, or mindful, or conscious, or whatever other description you want to throw in here, of who you associate or attach yourself with or to. Guilt by association is a real thing. This goes for real life associations as well as online associations.

At the end of the day, if you are associating with someone who is doing something dishonest or something questionable, what does that say about you? What do you think other’s are going to think about you? If you don’t care, that’s fine. Don’t be surprised when people start distancing themselves from you though. Don’t be surprised when your business suffers because of who or what you are associating with. Perception is reality and guilt by association is a real thing. And sometimes you won’t be able to repair or recover your reputation. In fact, you may just take on a new reputation. A reputation that doesn’t work for you, but works against you.

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